About Jay Robb, The G.O.P.™


Q: What do you get when you cross a die-hard hippie with a Zen Master, a bodybuilder, a diet guru, a Rockstar, and Captain Jack Sparrow?
A: You get Jay Robb, The G.O.P.

Jay Robb, The G.O.P. (Guru of Peace) is a peace advocate, bestselling author, spiritual guru, die-hard hippie, seminar host, former fitness club owner, former natural bodybuilder, clinical nutritionist, protein powder magnate, and longevity specialist who teaches people how to live well beyond 100.

From 1980 to 2018, Jay Robb changed millions of lives with his protein powders, nutrition products, fitness clubs, weekly TV segments, radio shows, bestselling diet books, website, and sold-out seminars. After living in the San Diego area for most of his life, in 2018, Jay Robb reset his life by moving his business and his family to North Palm Beach, Florida for a new chapter and a new adventure (he tells about his move in his song The G.O.P.). He felt a new calling in South Florida, so he returned to his peace-and-love hippie roots of the 1960s and 1970s by letting his hair grow, dusting off his teal headband, growing his sideburns long, and writing, singing, and producing a new rock album aptly titled Hang Loose. His new mission in life is all about peace and love, teaching people how to “Hang loose in an uptight world.”

The G.O.P. accomplishes his mission with his HANG LOOSE Peace Movement, rock album, book, videos, Hang Loose Peace and Love Shack (retail store in Juno Beach FL), clothing line, website, blog, books, podcast, protein powder, and newsletter, along with his 21-Day Life Reset Program that teaches people how to hang loose and live the life of their dreams well beyond 100, peaceful, healthy, and happy.

Jay Robb, The G.O.P. is the CEO of Jay Robb Enterprises, Inc, based in North Palm Beach, Florida, where he and his beautiful wife Beth (The Treehouse Hippie and the love of his life) run their companies. The G.O.P. is a husband, father of four, and—even though he is still a very young man—is the grandfather of two. For more information on Jay Robb, The G.O.P., his line of protein, retail store, the peace movement, music, seminars, books, podcasts, blog, clothing line, and more, visit JayRobb.com.